Vonage serves people all over the world with it’s VoIP calling service. The product is great but the online experience leaves much to be desired. Obtrusive marketing, over messaging, and a lack of focus on the user experience plagues online shoppers. We sought to overhaul the site from top to bottom while bringing simplicity, clarity, and fun into the fold. What started as a typical presentation became an extensive, functioning prototype with almost every aspect of the online experience addressed. 

Role: Art Direction & Design

Agency: TBWA\Chiat\Day