Thomson Reuters, The Answer Company
The "The Answer Company" campaign really nails the issue of information overload by positioning Thomson Reuters as the go-to source for the truth in a confusing world. The visual style mixes black and white photography with vibrant orange data graphics to show the move from complexity to clarity. Chaotic scribbles transform into sharp arrows and organized networks to represent finding actual insights. It is a smart and sophisticated look that perfectly backs up their promise to help people separate real facts from the noise.
Agency: TBWA\Chiat\Day
Role: Design Direction & Illustration
Creative Direction: Walt Connelly
Along with the brand book, we created a toolkit with a suite of assets that were used across all channels. We also created animated films that we’re simplified and translated into banners.
