Mayo Clinic Health System
To combat the intimidation often associated with serious medical topics, the "Expert Care, Every Day For Life" campaign for Mayo Clinic Health System introduced a unique visual identity designed to bring warmth to healthcare. The design language reimagined complex biological subjects as vibrant and modern geometric icons to make conditions like cancer and heart disease feel approachable rather than frightening. By pairing this playful graphic system with authentic lifestyle photography across social and outdoor media, the campaign successfully transformed clinical subject matter into an engaging narrative about simple ways to improve daily well-being.
Agency: TBWA\Chiat\Day
Client: Mayo Clinic
Role: Design Direction & Illustration
Creative Direction: Walt Connelly
Creative Team: Ashley Veltre, Holden Rasche
In an effort to bring warmth and humanity to the topic of personal health, complex biological subjects were reimagined using playful, modern geometric shapes.
This playful aesthetic then became the foundation of a campaign look and feel for the Mayo Clinic Health System.
