TBWA\Chiat\Day New York

In 2023, Chiat\Day New York embraced change by relocating from Madison Avenue to a vibrant new space off 42nd Street. To commemorate this milestone, we unveiled a fresh rebrand for our New York office, designed to showcase our distinctive identity within the collective. Our new visual identity is built on the creative interplay of typography, reflecting our diverse team, innovative spirit, and our appetite for disrupting the status quo.

Agency: TBWA\Chiat\Day
Role: Design & Direction

Chiat\Day LA collaborated on creating a distinctive collection of icons that captures the essence of New York's vibrant culture.