The One Love Foundation's "Love Better" campaign, developed in partnership with TBWA\Chiat\Day New York, was a relationship abuse prevention initiative designed to help young people distinguish between healthy and unhealthy behaviors. Launching around Valentine's Day, the campaign famously featured a deceptive Pop-Up Shop in New York City that appeared to sell standard romantic gifts like chocolates and teddy bears. Upon closer inspection, the products revealed the "bitter" reality of toxic relationships
Agency: TBWA\Chiat\Day
Client: One Love Foundation
Role: Graphic Design & Packaging
Creative Direction: Gustavo Dorietto
Creative Team: Angelo Maia, Ricardo Franco
